If you are aiming to grow your business and take it next level then you will need to equip your arsenal with a lot of digital assets and then use them strategically in order to reach the set goals and achieve the desired results.
To make it easier for you to understand what you will need, we listed all of the digital assets one brand needs to be complete and prepared for prosperity and gave you a detailed explanation of the role each asset plays in your business growth and brand development.
Business Card
Not only that having a business card make you seem more professional and presenting, or helps you show that you are serious with your business, but it will also elevate your energy and make you feel better internally since it serves as a physical confirmation of all the efforts you’ve put in to get this far, and this tiny little piece of cardboard in your wallet will surely increase your confidence when interacting with crucial people.
Having a business card to hand over to a potential lead or a business partner can also serve as the introduction point to your brand identity as many times people will learn about your business in face-to-face interactions at some social events or networking gatherings and there is no better way to market your business than handing over a business card that leads them to your website where they can learn the depth of your business.
Social Media Profiles
The part that your social media profiles play in brand image development is very big but there are some misconceptions when it comes to the use of social media networks as there are people who keep saying that you can run your business only using social media platforms not understanding that social media profiles can serve as a great introduction point for your business but by no means can replace an advanced tool as it is a website.
While you can run a business using only social media networks, you have very limited options when it comes to presenting offers, organizing information, providing easy navigation, using complex functions that should ease up the user experience, etc., and because of this, your business growth is limited to a certain level that you can reach and can’t grow past that.
With that said, social media platforms have their own “best use”, and being present on social media platforms is crucial if you want to be discovered by your ideal clients, as that is where people spend a lot of their time and being active on social media networks will help you grow awareness about your brand’s existence, as well as the quality of your brand image, so the more attention you pay to the details when posting on social media, the more professional your brand will look, the better brand image you will build.
Social Media Templates
If you are building an online presence, having social media templates will help you establish and strengthen your brand image so you can become very memorable in people’s heads since they will be looking at your consistent visual theme (colors, shapes, fonts) surrounding your posts and whenever you share something or whenever they visit your profile your style will be embedded in their vision about your brand.
Once they engage with your brand image, it becomes impossible to disassociate that theme from your brand in particular and whenever they come across a post or an ad of yours, they will instantly recognize that it’s your brand and are more likely to give you their attention and watch or read whatever you posted.
Web Banners
Banners can come in very handy for advertising your business and reaching your ideal clients and can also serve as a great introduction point to your brand image as this will be most likely the first time someone learns about your business and aligning your web banners with your authentic brand style will help you leave a very positive first impression that creates trust and comfort due to the consistency that is present all over your brand, showing that you care about how you look in their eyes and that you pay very close attention to the details so you can be perceived better.
Physical Flyers
Even though this one is not digital and the digitalization that the internet brought to us could be the reason for the fall of this traditional method of advertising, this asset is worth the mention since physical flyers are still one of the best advertising materials that can help you promote your brand by targeting specific locations, ages, or gender demographics in the process of delivery, as well as build and strengthen your brand image in the process of design by implementing your brand theme.
While the printing process may add a little bit to the cost or the number of people who throw away your flyers may seem disappointing or like a waste of resources, you will be amazed by how many people still end up learning about your business by hanged posters and flyers they’ve been handed, making it all worth it since sometimes converting a single client can be worth all the effort you’ve put in.
Website
If you are playing this game of business for the long run and you think about the future of the business rather than just caring about its current state, then having a website is essential since a website serves as a home base for your business where people can learn more about it directly from you as the official source of information.
This asset will give you the freedom to directly influence the perception of your visitors and present them with your business in any light you choose by allowing you to serve information in a specific order, in specific amounts, and in a specific flow that will add up to the final image of how your ideal client perceives you and what they think about your business.
You can read more about what are the benefits of having a website in this post.
Landing Pages
One of the most critical points that a lot of small business owners don’t pay attention to is having landing pages for their offers, products, and services, and only mentioning them on their main website, hoping for clients to reach out so then they can give their best effort to sell them whatever they are providing
We believe that you can have a website as a base for your business, but having a landing page for a special offer that you are running, for a new program that you are launching, or for a product that solves a specific problem, eases up a process, or provides a certain experience will allow you to explain the depth of the offering, answer potential questions that may arise, list how it can benefit the client and practically sell your product making it easy for your client to make up their mind before even reaching out to you so when they make contact, they are already 90% sure that they will end up buying from you.
Document Layout
Even though documents are heavily reliant on information and will mostly serve for legal purposes, having a nicely styled document layout for your invoices, contracts, or official offerings can give a sense of professionalism in the eyes of your client and will loudly speak about how serious you are with your business.
The more organized your processes are and the more visually appealing your documents look, the more comfortable your clients will feel and the more they will trust you when it comes to your competence and capability to deliver since you show how much you care to be presentive and look good, even when dealing with the legal or technical stuff.
Lead Magnet
If you are transitioning your business online then you will need to build an email list of clients to whom you can sell and upsell products that they will benefit from while bringing you constant cashflow and the best way to build an email list is through a lead magnet.
This can be anything starting from a free PDF guide on something, a free website review as I am offering, a free coaching session, a week free trial in your program or software, a free masterclass video on a certain subject, a free tool that’s part of a bigger toolkit, and the list goes on…
The catch is that they have to give you their email address in order to receive that free gift from you and once they do, they automatically enroll in your email list, and you have made your way into their inbox, earning the opportunity to talk to them and explain them the value you are offering and how they can benefit from it.
Remember, you are not trying to sell them snake oil or exploit them in some way now that they gave you a drop of their trust, quite the opposite, you got their trust by providing them with free value that they can get an actual benefit from, and now you have earned their attention and the right to tell them how can you provide even more value.
Whether you choose to equip your arsenal with all these assets at once or get them one by one as you grow your business, it’s a fact that until you have them all, your brand will not be complete and will still have space for improvement!
Once you get them all and prepare your business with all that you need to make a big deal out of it, you can now execute your business growth strategy and watch your brand grow bigger than anything you could have ever imagined.
