Reklami Bojkov — brochure website

Реклами Бојков has been making illuminated signs, 3D letters, billboards and LED screens in Kavadarci for more than twenty years. Their signs are on shopfronts and petrol stations across North Macedonia. What the business did not have was anywhere for a customer to find them.

We delivered a complete brand transformation — a new logo and a full icon set, and a brochure website in Macedonian that shows the work, answers the questions customers actually ask, and puts inquiries straight into the owner’s inbox.

A brochure website that does the selling

A brochure website has one job: say what the business does, prove it can do it, and make getting in touch effortless. This one covers the whole story on a single page a customer can scroll in under a minute — who the company is, what it makes, how a job runs from first sketch to installation, and where to reach them.

• An 18-photograph portfolio of finished installations, each one opening full-screen. For a signage company this is the sales pitch — customers buy what they can see on someone else’s shopfront.
• Four product categories — 3D letters, LED screens, billboards and light boxes — each with its own card, so a visitor lands on the thing they came for.
• An inquiry form that delivers to the shop’s own mailbox and answers back to the customer with one click. Spam is filtered out invisibly, with no puzzle for the customer to solve — because every extra step between interest and inquiry costs a job.
• Answers to the eight questions customers ask before they commit: lead times, permits, LED lifespan, what a quote includes.
• A dark and a light mode, and a layout that works the same on a phone on a building site as it does on a desktop.

The brand, rebuilt

The website came with the identity to carry it. We delivered the logo in every form the business actually needs day to day: the primary mark, a reversed version that stays legible on dark backgrounds, vehicle livery and signage, and a complete icon set so the brand looks deliberate in a browser tab, on a phone home screen and in search results.

There is also a share card, so a link sent on Facebook or Viber arrives as a proper branded preview rather than a blank rectangle — which is how most of this company’s customers will first see the site.

Built to be found on Google

A website nobody finds is a brochure in a drawer. Best-practice SEO is built into every page rather than bolted on afterwards:

• Every page written and titled around what customers actually type into Google — in Macedonian, the language they search in.
• The company’s details published in the format Google reads directly, so the business can appear in the local map panel with its address, phone number and the ten towns it covers.
• Photographs labelled properly throughout, because for a signage company Google Images is a genuine source of inquiries.
• A sitemap and clean, readable web addresses, so search engines index the whole site rather than guessing at it.
• Set up to be quoted accurately by AI assistants as well as search engines, which is increasingly where customers ask their first question.

Fast on a phone, where the customers are

Most people who need a sign are looking on a phone, often standing in front of the unit they have just leased, on whatever signal they have. A site that takes six seconds to appear has already lost them. Google scores this one 98 for speed and 100 on each of its other three measures — accessibility, best practices and SEO:

The one amber figure in that report is Speed Index, which measures how much of the page is painted over time rather than when it becomes usable. On a page this short it is the least meaningful of the five, and it is left as it came back rather than tuned away.

That is not a tuned score. The site is built so there is nothing on it to slow it down: no page-builder bloat, no plugin stack, no advertising or tracking scripts loading before a visitor has agreed to them.

Theirs to keep

The client owns every file outright. There is no monthly platform fee, no license, and nothing that stops working if a subscription lapses. Day-to-day changes — phone number, opening hours, business details — happen in one place, and the site keeps working with JavaScript switched off, including the inquiry form.