What happens after you say yes
Projects stall in the middle, on the client side, over things nobody warns you about. What you will be asked for, and how to…
Notes from the studio
What we've learned building sites that have to earn their keep.
How to compare two website quotes
Three quotes, three very different numbers, and nothing explaining the gap. The five lines to compare so you are reading the same job three…
A single PageSpeed run is not a measurement
The score is a simulation and it moves when nothing has changed. What the number is made of, why it varies, and the part…
Why your homepage is not the problem
Most businesses rebuild the page that is already working and ignore the three steps after it, where the money is actually leaking.
Nothing on a website stays working by itself
A finished website does not stay finished. What breaks over a year, what it costs to ignore, and when a maintenance plan is not…
One second is worth more than one redesign
What load time actually costs you in revenue, and the handful of fixes that recover most of it without touching the design.
Ranking locally when you are the new name
The unglamorous groundwork that gets a young business into the local pack — and the shortcuts that get you penalised instead.
What a website should cost — and why nobody tells you
How agencies actually price work, what drives the number up, and the seven questions that get you an honest quote instead of a range.
The checkout questions that lose you the sale
Every extra field is a chance to reconsider. Which ones are worth keeping, which quietly cost you orders, and why the best checkout fix…
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