What AI website builders are actually for
A prompt now produces a working website in a minute. What is genuinely in that output, what is not, and who these tools were…
Notes from the studio
What we've learned building sites that have to earn their keep.
When a social page is genuinely enough
Plenty of businesses are sold a website too early. When a social page is doing the job perfectly well, and the five signs that…
Who your website is unusable for
It works when you test it because you know where everything is. What actually breaks for everyone else, and the five checks that cost…
What happens after you say yes
Projects stall in the middle, on the client side, over things nobody warns you about. What you will be asked for, and how to…
How to compare two website quotes
Three quotes, three very different numbers, and nothing explaining the gap. The five lines to compare so you are reading the same job three…
A single PageSpeed run is not a measurement
The score is a simulation and it moves when nothing has changed. What the number is made of, why it varies, and the part…
Why your homepage is not the problem
Most businesses rebuild the page that is already working and ignore the three steps after it, where the money is actually leaking.
Nothing on a website stays working by itself
A finished website does not stay finished. What breaks over a year, what it costs to ignore, and when a maintenance plan is not…
One second is worth more than one redesign
What load time actually costs you in revenue, and the handful of fixes that recover most of it without touching the design.
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