A single PageSpeed run is not a measurement
The score is a simulation and it moves when nothing has changed. What the number is made of, why it varies, and the part…
Notes from the studio
What we've learned building sites that have to earn their keep.
Why your homepage is not the problem
Most businesses rebuild the page that is already working and ignore the three steps after it, where the money is actually leaking.
Nothing on a website stays working by itself
A finished website does not stay finished. What breaks over a year, what it costs to ignore, and when a maintenance plan is not…
One second is worth more than one redesign
What load time actually costs you in revenue, and the handful of fixes that recover most of it without touching the design.
Ranking locally when you are the new name
The unglamorous groundwork that gets a young business into the local pack — and the shortcuts that get you penalised instead.
What a website should cost — and why nobody tells you
How agencies actually price work, what drives the number up, and the seven questions that get you an honest quote instead of a range.
The checkout questions that lose you the sale
Every extra field is a chance to reconsider. Which ones are worth keeping, which quietly cost you orders, and why the best checkout fix…
Looking established before you are: credibility signals for a new business
Credibility is mostly consistency, not scale. The small signals that make a young business read as the safe choice — and the fake ones…
Digital assets every small business should own
Nine assets that make a business look like one — from the business card to the lead magnet — and what each is actually…
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