The project
questions

Every question you will be asked at the start of a website project, written down so you can answer them before anyone asks. Sent to your inbox, free, whether or not you ever hire us.

Seven pages, no sign-up

What is
in it

A working document rather than a brochure. Print it and write into it, or fill it in on screen.

  • The one decision that shapes everything else
  • Three questions that write most of your copy
  • What to check before using any photograph
  • The dull facts that hold up launches
  • A definition of "finished" worth agreeing up front

One email · No sequence · No sales calls

Send me the questions

Why this exists

Projects stall in
the middle

The start is the easy part

Everything at the start is a decision your supplier makes. Everything at the end is visible to everyone. The middle depends on things only you have.

One small box on the plan

A project schedule shows weeks of design and build, then a small box marked "client content". That box is the critical path for most of the timeline.

Approval is always slower

A design sent on Friday is read on Wednesday, discussed the week after, and comes back with one comment that changes the layout. Three weeks went.

No catch

It is just as useful handed to somebody else

Your answers work with whoever builds the site. We would rather you arrived somewhere prepared than not at all.

Send it to me

Already have a site

Get an outside
read on it

A real person goes through it and records what they find, with a plan you can hand to anyone.

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